So Hip

So Hip is recognized as downtown Toronto’s oldest skate and snowboard shop, known for its selection of rare and hard-to-find gear. With more than 35 years of history, it has built a loyal following and become an iconic landmark for both locals and visitors. The shop is celebrated not only for its curated range of skate and snow brands but also for its friendly, knowledgeable staff who bring genuine enthusiasm to helping customers. Deeply rooted in Toronto’s skate and snowboard culture, So Hip It Hurts continues to embody the spirit of community and independence that defines local board shops.